Half Price Books rebrand
Branding + Packaging + Infographics + Annual Report

Half Price Books is a family-owned chain with numerous stores across the U.S. They were founded in 1972 by Pat Anderson and Ken Gjemre. I drew inspiration for the project from this time, the 60s and 70s. 

​I wanted people to know the brand history instead of just trying to sell them something. They sell more than just books, they sell a feeling of nostalgia. Making their used products feel as special as their new products was a major goal in my process. 

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Target Audience: Gen Z + Millennials
Products: books, magazines, records, 
cassettes, video games, board games