Half Price Books Rebrand
Branding + Packaging +
Infographics + Annual Report

Half Price Books is a family-owned 
chain with numerous stores across 
the U.S. They were founded in 1972 by 
Pat Anderson and Ken Gjemre. I drew 
inspiration for the project from this time, 
the 60s and 70s. 

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I wanted people to know the brand 
history instead of just trying to sell them 
something. They sell more than just 
books, they sell a feeling of nostalgia. 
Making their used products feel as 
special as their new products was a 
major goal in my process. 

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Target Audience: Genz + Millenials
Products: books, magazines, records, 
cassettes, video games, board games