Half Price Books rebrand
Branding + Packaging + Infographics + Annual Report
Half Price Books is a family-owned chain with numerous stores across the U.S. They were founded in 1972 by Pat Anderson and Ken Gjemre. I drew inspiration for the project from this time, the 60s and 70s.
I wanted people to know the brand history instead of just trying to sell them something. They sell more than just books, they sell a feeling of nostalgia. Making their used products feel as special as their new products was a major goal in my process.
Target Audience: Gen Z + Millennials
Products: books, magazines, records,
cassettes, video games, board games
This rebrand was created for a class project, with no affiliation to Half Price Books. All images, logos, products, videos, and other copyrights or trademarks featured, mentioned, or referred to within the project are the property of Half Price Books. The use of the trade name, copyright, or trademark in my student portfolio for identification and reference purposes only and does not imply any association with the copyright or trademark holder of their product or brand. My work is not affiliated, associated, authorized, maintained, sponsored, endorsed by, or in any way officially connected with these copyright or trademark holders. Half Price Books does not sponsor or endorse any of the shown work. I declare no affiliation, sponsorship, nor any partnerships with any copyright or trademark holders.
Stock photos used courtesy of Pixels.