Twilight Hare
Packaging + Illustration + Advertisements

Twilight Hare is a packaging project I created to understand layouts.

I created the brand to appeal to gen z and millennials with unique illustrations. The logo comes from the Japanese myth about how the

moon appears to have the shadow of a rabbit. The products are a mix of things I like such as tea and cookies based on research about moon milk and how to make it.​ I made a mascot for this product to add more friendliness to the project. I bounced some ideas back and forth to figure out what character would best represent the brand.

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Additionally, I created an advertisement to market on Amazon. I researched what was typical of slides for different amazon products. The slides include the hero shot/main image to showcase the product without any branding. This lets customers know what they're buying. The next few slides are designed with graphics and some information about the brand. The benefits of the product are also shown along with infographics with similar branding in a way that is easy to digest. The last slide contains the lifestyle image to show the customer how the product will make them feel if they buy it.